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Wunder Shuttle enables ride-hailing operators to launch and scale quickly with the most flexible white-labeled platform. I was part of achieving several milestones from MVP, launch and pivot to sunset.

My role:

(Junior) Product Designer

My team:

Fully cross-functional team with POs, developers (Backend/Frontend/Mobile), QA, Agile Coach

Company:

Wunder Mobility

Results:

Fully white-labeled Driver and Passenger App, Backoffice tool for Operations management white-labeled Component library, Enabling 12 client launches e.g. in Hamburg, Saigon, Boston, Whistler, Perth.

From scratch to last launch in 1 year. Client product onboarding time at best in 1 day.

Responsibilities:

First supporting Design then leading, Concepts, Creating whitelabeled Component Library, All Visual Design, Prototyping, MVP Definition, Personas, User Flows, Customer Feedback

• Extended version (Get the full story here)

🤔 The Challenge:

• Fixed route ride-hailing was not profitable enough
• An Excel sheet seemed to be a hard competitor for most of our prospects
• More market opportunities were seen in pivoting quickly to on-demand ride-hailing